Every Business is in the TRUST Business

John Spence quoting Seth Godin (author of The Purple Cow): "...trust is really the most important one because, as a customer, if you violate the trust I have extended to you then I will feel like I paid too much money and I will never refer you. But, if you build and sustain STRONG trust with me, then price is not that important to me and I will gladly refer you to everyone I know!" 

and from John Spence himself: "...If the right people know that you are uber-talented at something that is highly valuable and you are also 100% honest, kind and loving …you have a VERY strong foundation for success...."

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